Law Firm Content Marketing Trends For 2023 & 2024
Is your law firm ready to create content for your digital marketing campaign in 2023/2024? Marketing is essential for any company, including law firms. Various digital marketing fads have come and gone over the years. Marketers have abandoned or use traditional marketing techniques only sparingly. To remain effective, law firms must keep up with current...
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5 Cost-Effective Digital Marketing Strategies for Solo Lawyers to Attract More Clients
As a solo lawyer, you may be operating on a tight budget, but you still need to attract clients to your practice. In this article, we will outline five cost-effective digital marketing strategies that can help you reach your target audience without breaking the bank. How do lawyers market themselves? To promote their practice, lawyers...
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Legal Implications of Artificial Intelligence in Marketing: What Lawyers Need to Know
Artificial intelligence (AI) is increasingly being used in marketing to improve the targeting, personalization, and automation of campaigns. However, with the use of AI in marketing comes a number of legal implications that lawyers need to be aware of. This article will discuss the key legal considerations for lawyers when using AI in marketing, including...
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Best Marketing Strategies for Employment Law Firms
Regardless of whether your law firm represents employers, employees, or both, reaching potential new clients to grow your business should be a top priority. In order to do this, you need a successful marketing strategy. Traditionally, the idea of marketing was a foreign term when it comes to law firms. Unfortunately, marketing is not an...
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3 Reasons Why Lawyers Need a Good Website
In the age of the Internet, more and more people are turning to Google to find businesses and services they need, which includes the need for a lawyer. Studies have found that in 2019, 86% of those surveyed used Google as their primary source for researching an attorney. This is why it is more important...
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Legal Marketing Trends for 2021
While the past year was one of great upheaval for everyone due to the coronanvirus pandemic, 2021 looks to be a bit more stable on account of greater vaccine distribution and our acceptance of Covid safety precautions. As a result, law firm marketing will continue to evolve as the internet has become an integral part...
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Marketing for Lawyers in 2020
Marketing has always played an important role in increasing a company’s brand awareness and in helping them acquire new customers to reach their corporate financial goals. Law firms are no exception. The days of relying on walk-ins and word of mouth to propel your business to the next level are gone. In this new digital...
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