Digital Marketing for Criminal Attorneys

Advantages of Digital Marketing

There are many advantages associated with digital marketing for law firms and at the heart of every digital marketing campaign is performance. Digital marketing provides criminal attorneys with a strategic advantage that lets them reach target audiences much faster and with better results than traditional, offline marketing strategies. Digital marketing has the following advantages:

Engage and Convert

Digital marketing and conversion go hand-in-hand. Conversion refers to the ability of a business to convert potential customers into paying customers by way of the content it shares through its marketing campaigns. Branded content that is compelling, engaging and rich in valuable information has the potential to increase the conversion rates of criminal law firms. Digital marketing allows this content to be shared effortlessly over social media networks, via email and on law office websites. For instance, videos that go viral are an excellent example of how the YouTube platform has propelled many companies to the forefront, placing them in front of a much wider audience real-time and even shared on a global scale in many instances. What’s more is that this ability to convert is based off of the data that is obtained from these efforts. Websites, social media accounts and email marketing reveal patterns regarding the behavior of these leads. Analyzing this data and narrowing down on a specific target audience will substantially increase the chances for conversion. Digital marketing campaigns are easily implemented and just as easily deactivated or modified for maximum outcomes.

Performance & SEO

SEO strategies are important for the marketing and success of a website because good SEO converts leads. A skillfully designed website that is fully optimized will rank highly in popular search engines. SEO for criminal attorneys is based on localized SEO strategies that ensure the law firm shows up in the search results of local prospects that are searching for criminal attorneys in their area. This is especially important for law firms who service multiple geographic areas and who need to target potential customers who reside in these specific locations. For example, customers residing in New York may search for “Criminal lawyer in NYC” in order to launch their online search for a local criminal attorney. An optimized website that includes these keywords will ensure the law firm shows up in these results. SEO itself is unique because keywords can be included on any page of the website, including the website’s blog, for a fully optimized marketing experience.

There are many reasons why criminal attorneys should not hesitate in implementing a digital marketing strategy today. A digital marketing strategy that is based on engaging content, conversion, performance and SEO for criminal attorneys will maximize the law firm’s results and boost the number of clients they service. Digital marketing is a huge factor that can define and determine a law firm’s online success. For expert tips and sound advice,contact a digital marketing agency that can can analyze the law firm’s online presence and craft a strategic digital marketing campaign plan for remarkable results.

How to market yourself as a criminal attorney

Trying to figure out how to market yourself as a criminal attorney can be an overwhelming process. Below, we have listed some of the top tips and tricks for a successful digital marketing campaign. The competition between criminal defense lawyers and practices is only getting more intense, so using these digital marketing strategies can really help you to stand out amongst the various others.

Build a user-friendly website

When looking for a criminal defense attorney, the usual place people start looking is the internet. This means that your website is an incredibly crucial part of your digital marketing strategy, as it is the first thing people will see when learning about your practice. First impressions are really important, as a nicely designed website filled with valuable information can help make a potential client feel better about choosing you to represent them.

Create quality content

By creating quality content for your website, visitors will find your website to be very useful. Having relevant information on your website will help boost your credibility and authority as a criminal defense attorney. Some ways you can do this is by creating blog posts or even videos that answer frequently asked questions and other popular inquiries relating to criminal law. Make sure that you update your content regularly and frequently.

Optimize your website for SEO

While your website and blogs will definitely help, it isn’t enough by itself to help you rank higher on search engine result pages. To boost your SEO standing, you can research keywords relevant to your practice and incorporate them into your content, use location-based keywords to help with organic local searches, place keywords in strategic places within your website, and write blog posts that expand on popular search queries. Making sure your website also loads quickly and is mobile friendly will also help.