The Future of Legal Marketing
In the past, legal marketing and law firm marketing barely existed at all. For a lot of lawyers, the mere thought of legal marketing sent them packing, as being a lawyer is a profession, not a business. As law firm revenues increased more and more, lawyers started realizing that their train of thinking was wrong....
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4 Best Online Marketing Tips for Lawyers in 2022
If you want to grow your law firm’s client base, you have to realize that the days of depending solely on networking events and word-of-mouth referrals are long gone. Because we are living in an increasingly virtual world, digital marketing for the legal profession only continues to gain in importance. And today’s competitive marketplace means...
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Minimum Wage in New Jersey
Minimum Wage Was Raised in New Jersey By: Ty Hyderally, Esq., Nina Lucibello, Francine Foner, Esq. As of January 1, 2022, the minimum wage in New Jersey was raised to $13 per hour for most employees. For seasonal workers and employees at small businesses, the minimum wage was increased from $11.10 to $11.90 per hour....
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Branding Your Law Firm
It should come as no secret that there are plenty of lawyers out there. In fact, there are more than 1.3 million attorneys in the United States. In other words, your clients have more than a few options when choosing an attorney. Often, the decision to choose one law firm over another comes down to...
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Content Marketing for Law Firms
When you’re trying to raise awareness and bring in more business for your law firm, online content marketing is one of the best ways to do it. Indeed, content marketing brings in three times as many business leads as paid search ads. Furthermore, smaller law practices that post blogs regularly get much better lead growth...
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Legal Marketing Trends for 2021
While the past year was one of great upheaval for everyone due to the coronanvirus pandemic, 2021 looks to be a bit more stable on account of greater vaccine distribution and our acceptance of Covid safety precautions. As a result, law firm marketing will continue to evolve as the internet has become an integral part...
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Marketing for Lawyers in 2020
Marketing has always played an important role in increasing a company’s brand awareness and in helping them acquire new customers to reach their corporate financial goals. Law firms are no exception. The days of relying on walk-ins and word of mouth to propel your business to the next level are gone. In this new digital...
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Legal Marketing Techniques to Upgrade Your Online Presence Quickly
Many law firms succumb to the idea that word-of-mouth marketing and their longstanding reputation are sufficient to add to their client base. However, every law firm can benefit from a strong online presence. Regardless of other marketing efforts, a firm’s website remains a major part of its branding. If you wouldn’t dare to have...
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Legal Digital Trends to Watch For in 2019
In today’s digital landscape, it’s natural to assume that any business hoping to compete must stay on top of the latest marketing trends. Although law firms are known for being hidebound to tradition, they face challenges similar to marketers in other industries. While they need to maintain the dignity and trustworthiness expected of...
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