6 Best PPC Strategies for NYC Law Firms
There are tons of people in NYC, and that means tons of competition when it comes to advertising, especially for law firms in the Big Apple. The local market being so ridiculously competitive makes it incredibly difficult to run successful pay-per-click (PPC) advertising campaigns, since the PPC costs are astronomical, and everyone is competing for...
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NJ-Specific Local SEO Tips for Law Firms
46% of all Google searches are made to look for local information or services, and 86% of consumers use the internet to search for local businesses. This is where local SEO comes in, and why law firms need to capitalize on it so they can be easily found by potential clients. If you work for...
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The Power of Client Testimonials in Family Law Marketing
Family and divorce law is an incredibly competitive field, so establishing trust and credibility with potential clients becomes important within that field. One of the best ways to do this is through client testimonials and reviews. They provide authentic voices sharing positive experiences, influencing potential clients’ decisions and enhancing a law firm’s reputation. In this...
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AI Content vs. Human Touch: Can AI Power Your SEO in 2024?
Originally posted on: https://www.netlz.com/blog/ai-content-vs-human-touch-can-ai-power-your-seo-in-2024/ In the ever-evolving world of digital marketing, 2024 has marked a pivotal shift in the dynamics of SEO content creation. The advent of AI content creation tools has sparked a debate: AI vs. human SEO content writing. This article delves into the pros and cons of AI content writing tools, offering...
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Artificial Intelligence: 5 Key Marketing Applications for Law Firms
The year is 2023, and recent breakthroughs in artificial intelligence (AI) have catapulted it into the mainstream. You’re likely here because you’ve heard about the astounding capabilities of tools such as ChatGPT, DALL-E, Midjourney, Jasper, Bing AI, and many other key players. You’re also probably wondering how these tools can be integrated into your law...
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A Deep Dive into the Legal Technology Trends of 2023: Transforming the Legal Landscape
As we continue to navigate the waters of a post-pandemic world, we find ourselves leaning more heavily on innovative trends that have become mainstays in our everyday lives. Among these are the increasing prevalence of remote work and the necessity for speedy, efficient results. These trends have brought about a sea change in our expectations...
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4 Best Online Marketing Tips for Lawyers in 2022
If you want to grow your law firm’s client base, you have to realize that the days of depending solely on networking events and word-of-mouth referrals are long gone. Because we are living in an increasingly virtual world, digital marketing for the legal profession only continues to gain in importance. And today’s competitive marketplace means...
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Voice Search Optimization for Lawyers
Although voice search isn’t an entirely new concept in 2019, the advent of smart speakers like Amazon’s Echo and Google’s Home has really changed the game. While Google asserts that mobile search has long since left desktop behind, some experts already predict that half of all searches will come from voice by next...
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