Voice Search Optimization for Lawyers
Although voice search isn’t an entirely new concept in 2019, the advent of smart speakers like Amazon’s Echo and Google’s Home has really changed the game. While Google asserts that mobile search has long since left desktop behind, some experts already predict that half of all searches will come from voice by next...
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Legal Marketing Techniques to Upgrade Your Online Presence Quickly
Many law firms succumb to the idea that word-of-mouth marketing and their longstanding reputation are sufficient to add to their client base. However, every law firm can benefit from a strong online presence. Regardless of other marketing efforts, a firm’s website remains a major part of its branding. If you wouldn’t dare to have...
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Legal Digital Trends to Watch For in 2019
In today’s digital landscape, it’s natural to assume that any business hoping to compete must stay on top of the latest marketing trends. Although law firms are known for being hidebound to tradition, they face challenges similar to marketers in other industries. While they need to maintain the dignity and trustworthiness expected of...
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