Branding Your Law Firm
It should come as no secret that there are plenty of lawyers out there. In fact, there are more than 1.3 million attorneys in the United States. In other words, your clients have more than a few options when choosing an attorney. Often, the decision to choose one law firm over another comes down to...
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Content Marketing for Law Firms
When you’re trying to raise awareness and bring in more business for your law firm, online content marketing is one of the best ways to do it. Indeed, content marketing brings in three times as many business leads as paid search ads. Furthermore, smaller law practices that post blogs regularly get much better lead growth...
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Legal Marketing Techniques to Upgrade Your Online Presence Quickly
Many law firms succumb to the idea that word-of-mouth marketing and their longstanding reputation are sufficient to add to their client base. However, every law firm can benefit from a strong online presence. Regardless of other marketing efforts, a firm’s website remains a major part of its branding. If you wouldn’t dare to have...
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Legal Digital Trends to Watch For in 2019
In today’s digital landscape, it’s natural to assume that any business hoping to compete must stay on top of the latest marketing trends. Although law firms are known for being hidebound to tradition, they face challenges similar to marketers in other industries. While they need to maintain the dignity and trustworthiness expected of...
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