How Lawyers Can Use Email Newsletters to Educate and Engage Their Audience
Email marketing for lawyers has an astronomical return on investment (ROI) at $42 for every $1 spent. The biggest reason for this is because it’s a is a highly effective tool for building relationships with potential and current clients. With informative and engaging newsletters, law firms can create trust, drive conversions, and position themselves as...
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6 Best PPC Strategies for NYC Law Firms
There are tons of people in NYC, and that means tons of competition when it comes to advertising, especially for law firms in the Big Apple. The local market being so ridiculously competitive makes it incredibly difficult to run successful pay-per-click (PPC) advertising campaigns, since the PPC costs are astronomical, and everyone is competing for...
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How Employment Lawyers Can Use Social Media for Client Acquisition
Social media is an incredibly important tool these days for businesses across all industries, including legal practices. For employment lawyers, social media offers unique opportunities to connect with potential clients, build credibility, and establish a strong online presence. By leveraging platforms like LinkedIn, Facebook, Instagram, and Twitter, employment law firms can see significant boosts to...
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Law Firm Content Marketing Trends For 2023 & 2024
Is your law firm ready to create content for your digital marketing campaign in 2023/2024? Marketing is essential for any company, including law firms. Various digital marketing fads have come and gone over the years. Marketers have abandoned or use traditional marketing techniques only sparingly. To remain effective, law firms must keep up with current...
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Best Marketing Strategies for Employment Law Firms
Regardless of whether your law firm represents employers, employees, or both, reaching potential new clients to grow your business should be a top priority. In order to do this, you need a successful marketing strategy. Traditionally, the idea of marketing was a foreign term when it comes to law firms. Unfortunately, marketing is not an...
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The Future of Legal Marketing
In the past, legal marketing and law firm marketing barely existed at all. For a lot of lawyers, the mere thought of legal marketing sent them packing, as being a lawyer is a profession, not a business. As law firm revenues increased more and more, lawyers started realizing that their train of thinking was wrong....
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4 Best Online Marketing Tips for Lawyers in 2022
If you want to grow your law firm’s client base, you have to realize that the days of depending solely on networking events and word-of-mouth referrals are long gone. Because we are living in an increasingly virtual world, digital marketing for the legal profession only continues to gain in importance. And today’s competitive marketplace means...
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Minimum Wage in New Jersey
Minimum Wage Was Raised in New Jersey By: Ty Hyderally, Esq., Nina Lucibello, Francine Foner, Esq. As of January 1, 2022, the minimum wage in New Jersey was raised to $13 per hour for most employees. For seasonal workers and employees at small businesses, the minimum wage was increased from $11.10 to $11.90 per hour....
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Branding Your Law Firm
It should come as no secret that there are plenty of lawyers out there. In fact, there are more than 1.3 million attorneys in the United States. In other words, your clients have more than a few options when choosing an attorney. Often, the decision to choose one law firm over another comes down to...
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